License 26#
Efforts are focused on developing intellectual property that can be licensed to other manufacturers. This model, therefore, relies not on the realization and utilization of knowledge in the form of products, but attempts to transform these intangible goods into money. This allows a company to focus on research and development. It also allows the provision of knowledge, which would otherwise be left unused and potentially be valuable to third parties.
Examples: Iconic Cases
How they do it: As Bosch investes a lot in research and development of its technologies but don’t create and market full products out of every patent, they monetize these patents by licensing them to partners.
Learn more about Bosch →
How they do it: GE licenses IP and technology across its operating areas, enabling 3rd parties to commercialize their developments more rapidly and create new companies based on them. GE also provides adjacent resources such as training and scientists to accelerate the process of bringing new technologies to market.
Learn more about General Electric →
How they do it: Brilliance licensed production rights from German manufacturer BMW producing its cars in China for the Chinese market.
Learn more about Brilliance China Auto →
How they do it: Harley Davidson generates a large portion of its revenue with merchandise carrying the Harley Davidson brand. To avoid a negative impact on their brand the company has a distinctive licensing strategy and only accepts products that are in line with their own goals and guidelines for the Harley Davidson brand.
Learn more about Harley Davidson →
How they do it: BASF licenses certain patent portfolios to partners, e.g. in the area of battery technology.
Learn more about BASF →
Below, the top industries for the pattern "License" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 5 firms using this pattern.
Top Industries
45% of firms using pattern
29% of firms using pattern
6% of firms using pattern
All Industries
Below, the pattern "License" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
Top Co-Occurrences
3 pattern co-occurrences
3 pattern co-occurrences
2 pattern co-occurrences