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Layer Player 24#

A layer player is a specialized company limited to the provision of one value-adding step for different value chains. This step is typically offered within a variety of independent markets and industries. The company benefits from economies of scale and often produces more efficiently. Further, the established special expertise can result in a higher quality process.


Apply this pattern to your own business and create your next innovative business model!

Examples: Iconic Cases

How they do it: ARM specializes in the area of processors with a characteristically low electric power consumption, ideally suited for mobile devices such as smart phones and tablet computers. The products designed and licensed by ARM are part of most modern mobile phones and personal digital assistants incl. those of manufacturers such as Apple and Samsung.
Learn more about ARM →

How they do it: Cewe specializes in printing their customers pictures and designs on various materials for various purposes.
Learn more about CEWE Color →

How they do it: Paypal’s offering to its customers is to provide a solution for the payment process. This solution is available to both private customers for peer-to-peer transactions as well as all kinds of merchants who can integrate Paypal as a payment solution to their online shop.
Learn more about PayPal →

How they do it: American Express focuses on providing payment solutions to customers e.g. in form of credit cards and traveller checks. Although it focuses mainly on payment solutions it also cooperates with other 3rd parties to make their overall product more attractive to customers.
Learn more about American Express →

How they do it: AWS focuses on bringing customers various technological solutions in the area of cloud computing. It solely focuses on providing the capacity and applications to support its customers. Customers come from all kinds of industries and business sizes.
Learn more about Amazon Web Services →



Apply this pattern to your own business and create your next innovative business model!