Within this model, the availability of a product or service is guaranteed, resulting in almost zero downtime. The customer can use the offering as required, which minimizes losses resulting from downtime. The company uses expertise and economies of scale to lower operation costs and achieve these availability levels.
How they do it: Google’s value proposition of search engine advertising is available 24/7 from anywhere in the world. Opposed to traditional advertising, Google’s advertising solutions allow customers to target their customers independent of their location and time, hence has the ability to reach a customer 24/7 as well.
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How they do it: McFit’s fitness centers are all open 24/7 allowing its customers to work out every day and time of the week. By having a completely self-serviced offering, the personnel needed to guarantee the around-the-clock opening hours is minimal.
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How they do it: Customers that subscribe to Hilti’s ”Fleet Management” product, subscribe to a guaranteed possibility to use Hilti’s tools. Hilti takes care of maitenance and service and also replacement if needed. This allows the customer to minimize its construction downtime due to tool problems.
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How they do it: AWS guarantees its customers 24/7 availability of cloud computing capacity. This allows them to price in maitenance and sell their capacity at a premium with full serice.
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How they do it: For it’s cloud platform offering, SAP’s System Availability SLA is 99.5%, meaning, that during any time period, SAP’s customer can count on the software to be available for this percentage, and is otherwise compensated according to a service level agreement.
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