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E-commerce 13#

Traditional products or services are delivered through online channels only, thus removing costs associated with running a physical branch infrastructure. Customers benefit from higher availability and convenience, while the company is able to integrate its sales and distribution with other internal processes.


Apply this pattern to your own business and create your next innovative business model!

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Examples: Iconic Cases

How they do it: Abril, a consortium of 29 small textile companies in Costa Rica, shared their marketing and communication resources, enabling the consortium to split the costs of an effective marketing and branding campaign. They used E-Commerce to deliver their products via an online channel
Learn more about Abril →

How they do it: In their online shop, Denner allows customers to view store inventory and to create a “shopping list”. In addition, their wine selection can be ordered and shipped to your home from the online shop.
Learn more about Denner →

How they do it: Best Buy offers all its products online, offering customers to get the products shipped directly through their home or organize an in-store pick up. This allows custoemrs to also buy products which might be sold out in their closest store as well as to shop during closing hours of the physical stores.
Learn more about Best Buy →

How they do it: Nike’s online store has the latest collections and lets the customers order directly from and to their home. In addition, customers can customize their Nike products online.
Learn more about Nike →

How they do it: Google sells all its products in its online store. This comprises product categories such as phones, home & entertainment, laptops, VR, and accesoires.
Learn more about Google →



Apply this pattern to your own business and create your next innovative business model!

Start the ideation