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E-commerce 13#

Traditional products or services are delivered through online channels only, thus removing costs associated with running a physical branch infrastructure. Customers benefit from higher availability and convenience, while the company is able to integrate its sales and distribution with other internal processes.


Apply this pattern to your own business and create your next innovative business model!

Examples: Iconic Cases

How they do it: Swatch sells directly via their website, Swatch.com, and in its retail stores.
Learn more about Swatch →

How they do it: Dell offers its personal computers and accesoires directly on their website, ready to be configured individually and shipped to the customer’s location.
Learn more about Dell →

How they do it: Amazon’s online store lets customers order all products directly to their home. By eliminating physical stores, Amazon can optimize their supply chain for home shipping and save both expensive retail space as well as in-person sales personnel.
Learn more about Amazon Store →

How they do it: Best Buy offers all its products online, offering customers to get the products shipped directly through their home or organize an in-store pick up. This allows custoemrs to also buy products which might be sold out in their closest store as well as to shop during closing hours of the physical stores.
Learn more about Best Buy →

How they do it: Next to its physical stores, the company offers a holistic variety of its products in its online store allowing customers to directly order from and to their homes. As the offering in its physical stores and its online store is the same, customers can also use the online store to shop products in sizes that are sold out in the physical store.
Learn more about H&M →



Apply this pattern to your own business and create your next innovative business model!