Richelieu Foods Business Model | Business Model Navigator

Overview:

Richelieu Foods is a private label food manufacturing company founded in 1862, headquartered in Randolph, Massachusetts, previously owned by investment group Brynwood Partners and owned from 2010 by investment group Centerview Partners LLC and sold December 2017 to Freiberger USA Inc., Morris Plains, New Jersey, USA, a subsidiary of the german Südzucker AG. The company—which produced frozen pizza, salad dressing, sauces, marinades, condiments and deli salads to be marketed by other companies as their store brand or white label brand—manufactures over 50 million frozen pizzas and more than 20 million finished crusts annually, reporting more than $200 million in yearly sales.

Industries:

Consumer Goods

Industrials

Business Model Patterns:

Orchestrator

How they do it: The company produces frozen pizza, salad dressing, sauces, marinades, condiments and deli salads to be marketed by other companies as their store brand or white label brand. Thereby, it is able to focus on the manufacturing stage of the food products, and is not concerned with marketing, branding etc. As a consequence of this focus, Richelieu Foods’ average annual revenue per worker is about $900,000.

Whitelabel

How they do it: With only approximately 700 employees, Richelieu Foods productes hundreds of millions of pizzas per year for dozens of customers. The products are manufactured according to specifications by Richelieu Foods and furnished with the customer’s branding and packaging.

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