$9 billion (2016)



Zara SA is a Spanish fast fashion (clothing and accessories) retailer based in Arteixo (A Coruña) in Galicia. The company was founded in 1975 by Amancio Ortega and Rosalía Mera. It is the main brand of the Inditex group, the world's largest apparel retailer. The fashion group also owns brands such as Massimo Dutti, Pull&Bear, Bershka, Stradivarius, Oysho, Zara Home, and Uterqüe. Zara as of 2017 manages up to 20 clothing collections a year.

Read more ( →

Card image cap
Card image cap
Business Model Patterns:

From Push-to-pull

How they do it: Zara employs hundreds of designers and fashion observers world-wide to ensure early recognition of fashion trends and developments. New designs resulting from these scouts may be produced by Zara’s integrated value chain in a mere few weeks.

Card image cap


How they do it: Unlike other apparel retailers, Zara does not outsource production of its garments to low-cost manufacturing countries, but operates a number of factories in Spain and other European countries to produce the majority of products in-house. Integrating the different steps in the value chain enables Zara to respond to fashion trends very quickly, in turn positioning them as a leader in the industry.

Card image cap

Learn from this company and apply the same patterns to create your own successful business model!